I was tasked to redesign and update Infinx site’s home page. They wanted to rebrand the Infinx home page to compete with competitors with more updated and modernized branding in hopes to increase demo scheduling for prospective users. 

 

From May - August 2020, Infinx averaged about 22.5 scheduled demos per month. I was brought on beginning in August 2020 and in about 1.5 months (mid September), we launched the redesigned home page and continued optimising the following 2 months. 

 

Their former page was broken into solid colours, which helped differentiate the sections, but restricted the natural flow of content and had lots of copy with solid blocks of colour, which could deter people from reading and miss important information. It also lacked credibility as the original home page didn’t include any of their customers, partners, and integrations. 

 

To help achieve the boost in demo scheduling and updated design, I incorporated more tech-based visuals and aesthetics in order to draw attention to their value proposition, solutions, and various industries/people they serve. Incorporating logos leading healthcare that trust Infinx, their vast amount of integrations along with their industry recognition helped establish credibility and earn user’s trust. This inspiration was drawn from brands like Zapier and Olive.

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After iterations and feedback from my CEO and the client’s executive team, we launched the updated home page and saw a 35.6% increase in demos scheduled within the next 4 months (September - December 2020), averaging 30.5 demos scheduled per month. In the same time frame comparison, we saw a 18.5% increase in pageviews and 17% increase in sessions across all devices (all metrics measured with help from Google Tag Manager & Google Analytics).